In McDonald's branding history, which 1980s mascot was introduced as a pink bird who promoted breakfast foods?

In McDonald's branding history, the 1980s breakfast mascot was Birdie the Early Bird.

McDonald's introduced Birdie in 1980 to promote the chain's breakfast menu. She was designed as a bright yellow bird with pink clothing and an aviator-style appearance, linking her visual identity to the idea of waking early and starting the day. Birdie helped give McDonald's breakfast advertising its own character and story rather than relying only on menu photography.

Birdie is sometimes described simply as a pink bird because pink is prominent in her outfit, but the character is generally identified as a yellow bird wearing pink clothing. She joined the established McDonaldland cast, which already included Ronald McDonald, Grimace, and the Hamburglar. Her role was different from the older characters: she was created specifically around breakfast, a major expansion of McDonald's daily business.