In McDonald's branding history, which 1980s character was created to promote the chain's breakfast menu?

Birdie the Early Bird was created to promote McDonald's breakfast menu.

McDonald's introduced Birdie in 1980, when breakfast was becoming an increasingly important part of the chain's identity. Her bright bird costume and name made the connection with early mornings immediate for children and families.

Birdie was part of McDonaldland, but her role was more focused than that of the general-purpose mascots. She represented breakfast rather than a particular burger, milkshake, or restaurant-world occupation.

The character is often mixed up with the Fry Kids or other colorful McDonaldland figures. Birdie's distinguishing feature is her breakfast association, which made her one of the earliest mascots tied specifically to a daypart menu.