In McDonald's branding history, Speedee was the early mascot shown as a hamburger-headed chef.
Speedee appeared in McDonald's early branding during the restaurant's drive-in and Speedee Service System era. The character represented quick preparation and service, which were central promises of the brothers Richard and Maurice McDonald's operating model.
The name Speedee was also connected with the company's original service identity before Ronald McDonald became the main mascot. Speedee's design and role changed across early signs and promotional materials, so historical images do not always look identical.
Speedee is sometimes confused with later McDonaldland characters. The Hamburglar, Grimace, and Mayor McCheese belonged to a much later fantasy-based advertising world. Speedee instead belongs to McDonald's earliest branding period.