In McDonald's branding history, what was the name of the company's first national breakfast sandwich?

The story behind the answer

The Egg McMuffin was McDonald's first national breakfast sandwich.

Herb Peterson created the sandwich in 1971 at a McDonald's in Santa Barbara, California. It used an English muffin, a round egg, Canadian bacon, and cheese, giving McDonald's a portable breakfast item that could be prepared in the restaurant.

The product became nationally available in 1975 and helped transform breakfast into a major part of McDonald's identity. Its name also extended the McDonald's naming style through the “Mc” prefix, making the product itself a lasting piece of the brand.

The Egg McMuffin is sometimes dated only to 1975 because that was its national rollout. Its origin was earlier: the sandwich was developed locally in 1971 before becoming a nationwide menu item.

Source: Wikipedia · fact-checked Oct. 2026

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