In McDonald's branding history, what was the name of the company's 1971 advertising slogan?

McDonald's used “You Deserve a Break Today” as a major advertising slogan beginning in 1971.

The line became one of the best-known parts of McDonald's twentieth-century brand identity. It presented a restaurant visit as a small reward or pause in a busy day, connecting the food experience with relaxation rather than only speed or price.

The slogan is sometimes mixed up with “I'm lovin' it,” the global campaign introduced in 2003. It also differs from “You, You're the One,” an earlier McDonald's slogan associated with the 1960s. McDonald's changed slogans repeatedly as its advertising strategy evolved.

The 1971 campaign is notable because its wording was memorable enough to remain strongly associated with the company decades after the campaign ended. It belongs to the history of McDonald's advertising rather than to the name of a menu item or mascot.