In McDonald's branding history, what mascot did the Speedee character precede?

In McDonald's branding history, Speedee preceded Ronald McDonald as the chain's mascot.

Speedee was a chef-like character introduced in 1948, when McDonald's branding emphasized the restaurant's fast service. His name referred directly to the Speedee Service System developed by Richard and Maurice McDonald. The character appeared in early signs and packaging.

Ronald McDonald was introduced in 1963 and gradually became the company's best-known promotional figure. His colorful clown design helped McDonald's market directly to children and families, while Speedee faded from prominent public use.

The characters are sometimes confused with other McDonald's mascots. The Hamburglar, Grimace, and Mayor McCheese were later members of the McDonaldland cast, not replacements for Speedee before Ronald's arrival. Ronald remained the central mascot for many decades, even as McDonald's advertising later shifted toward products, restaurants, and the Golden Arches.