McDonald's introduced Ronald McDonald as its official mascot in 1963.
The character first appeared in a television commercial in the Washington, D.C., market. Actor and television personality Willard Scott played Ronald in that early appearance, wearing a costume inspired by McDonald's food and restaurant imagery. The character was designed to appeal especially to children and families.
Ronald's look changed over time. Early versions had a paper-cup hat, a tray, and a striped outfit, while later designs gave him the bright yellow jumpsuit, red-and-white striped sleeves, red hair, and oversized shoes associated with the character. His appearance became more standardized as McDonald's expanded its national advertising.
The mascot was not the company's first advertising character: Speedee represented the early service concept before Ronald. Ronald's role was different, focusing on imagination, family entertainment, and the restaurant experience. His introduction helped McDonald's build a broader family-oriented brand rather than relying only on product or service claims.