In McDonaldland advertising, what was the name of the character who served as its mayor?

Mayor McCheese was the McDonaldland character who served as its mayor.

McDonaldland was a fictional setting created for McDonald’s character-based advertising in the early 1970s. Its residents were imaginative personifications of menu items, restaurant themes and familiar visual ideas. Mayor McCheese was distinguished by a large cheeseburger-shaped head, a formal suit and a mayoral role.

The character helped turn McDonald’s advertising into a recurring story world rather than a series of unrelated commercials. Children could recognize the characters across television spots, in-store promotions and printed materials.

Mayor McCheese is often confused with Officer Big Mac, who was another McDonaldland figure with a law-enforcement role. Captain Crook and the Hamburglar were also recurring characters, but neither was the town’s mayor. The names and designs of McDonaldland characters changed over time as the company revised its advertising style.