In Jerry Maguire, what does Rod Tidwell demand from Jerry?

In Jerry Maguire, Rod Tidwell demands, “Show me the money!”

Cuba Gooding Jr. delivers the line as professional football player Rod Tidwell, who wants his sports agent Jerry Maguire to prove that he can secure a lucrative contract. Rod repeats the demand during an excited telephone exchange, making it a comic expression of confidence, ambition, and financial expectation.

Cameron Crowe wrote and directed Jerry Maguire, released in 1996. Tom Cruise plays the title character, an agent who loses his job after writing a manifesto about more personal client relationships. Renée Zellweger plays Dorothy Boyd, and the film combines sports drama with romantic comedy.

Gooding Jr.’s performance earned him the Academy Award for Best Supporting Actor. The quotation later became a popular slogan in business and advertising, often detached from the specific football-contract dispute that motivates it in the film.