In "Friday the 13th Part VIII", what does Jason see on a billboard near the water?

In Friday the 13th Part VIII, Jason sees a man in a hockey mask on a billboard near the water.

The billboard advertises the Eastern Hockey League with the slogan “Meet the Competition.” Its central image is a hockey goalkeeper wearing a mask that strongly resembles Jason Voorhees’s trademark face covering. The brief sight gag is especially memorable because Jason pauses and tilts his head, apparently reacting to an image that looks like his own public identity.

The joke depends on the history of Jason’s mask. The character did not wear the famous hockey mask in the original Friday the 13th or its immediate sequel. It was introduced in Friday the 13th Part III and became the defining visual symbol of the series.

Part VIII moves Jason from Crystal Lake to New York City aboard the cruise ship SS Lazarus. After he reaches Manhattan, the hockey-themed billboard provides a deliberately absurd welcome to the city and plays on the film’s title, Jason Takes Manhattan.