In Breaking Bad, what is the name of Gustavo Fring’s fictional fried-chicken restaurant chain?

In Breaking Bad, Gustavo Fring’s fictional fried-chicken restaurant chain is Los Pollos Hermanos.

The Spanish name means “The Chicken Brothers.” It is presented as a successful fast-food chain operating across the American Southwest, while secretly serving as a front for Fring’s methamphetamine business. The restaurants’ branding, yellow signage, and cheerful advertising deliberately contrast with the criminal activity behind them.

Los Pollos Hermanos is fictional, but the show gives it the visual language of a real American fast-food franchise. Its Albuquerque location becomes one of the series’ most recognizable settings. The restaurant also appears in Better Call Saul, which expands Fring’s backstory and business operation.

A common mix-up is confusing the fictional chain with El Pollo Loco, a real Mexican-style chicken restaurant chain. Los Pollos Hermanos is associated specifically with the Breaking Bad universe, not with an actual restaurant company.