Taylor Swift’s “august” daily US streams surged by 277 percent during August 2022.
The increase was reported as part of the track’s recurring seasonal resurgence. Each year, listeners revisit the song because its title and lyrics evoke the end of summer, while social-media posts and fan traditions amplify the calendar connection.
The 2022 number describes a rise in daily streams, not the song’s total annual streams and not its chart peak. That distinction matters because “august” also has separate Billboard rankings, including number 23 on the Hot 100 and number five on Hot Rock & Alternative Songs.
The figure is larger than the 39 percent US streaming gain reported for August 2021. The two statistics measure different years and are presented differently, so they should not be treated as contradictory chart positions.