In 2022, Taylor Swift’s “august” reportedly saw its daily streams surge by 277 percent.
The increase illustrates the song’s unusual seasonal listening cycle. Rather than receiving only a brief release-period boost, “august” returns to playlists and social-media conversations as the calendar reaches its title month each year.
The 2022 figure describes a year-over-year streaming resurgence reported for the song’s daily streams. It should not be confused with the 39 percent gain recorded in the United States during August 2021, which measures a different year and comparison.
This recurring pattern led Billboard to describe “august” as a seasonal streaming perennial, drawing a comparison with songs that return annually during a particular holiday or season. The trend helped the track achieve later chart appearances despite not being a traditional single.