In 2022, daily streams of Taylor Swift’s “august” increased by 277 percent during its August resurgence.
The rise reflects the song’s unusual seasonal pattern. Rather than fading permanently after its 2020 release, “august” returns to public attention as the calendar reaches the month named in its title. Fans revisit it in playlists, posts, and short-form videos, creating an annual listening ritual.
Billboard compared the song’s seasonal behavior to Mariah Carey’s recurring Christmas hit “All I Want for Christmas Is You.” The comparison emphasizes that “august” functions like a calendar-based song even though it is not a holiday recording.
The 277 percent figure describes a rise in daily streams in 2022; it is not the song’s chart position or total lifetime streams. That distinction matters because the track also has separate peak positions on national and global charts, including number 46 on the Billboard Global 200.