In 2017, Coco became the highest-grossing film of all time in Mexico.
The achievement came unusually quickly because Disney and Pixar released Coco in Mexico on October 27, 2017, several weeks before its United States release. Its Mexican setting, focus on Día de los Muertos, and respectful use of local traditions helped generate exceptional attendance in the country.
Coco surpassed The Avengers to set Mexico’s all-time box-office record, measured in local currency at the time. It also became the country’s highest-grossing animated film and drew more than 20 million moviegoers during its Mexican run. Later comparisons can vary depending on whether records are measured by pesos, admissions, inflation-adjusted totals, or subsequent releases, but Mexico is the canonical answer to the historical 2017 question.
The film’s commercial success reflected more than novelty. Mexican audiences recognized details such as family altars, marigolds, papel picado, musicians, and the belief that loved ones remain present through remembrance.