How much did Taylor Swift’s “august” daily streams jump in 2022?

Taylor Swift’s “august” daily streams jumped by 277 percent in 2022. The sharp increase was part of the song’s recurring August resurgence, which became one of the clearest examples of a seasonal streaming trend for a non-holiday track.

The song had already shown a 39 percent increase in US streams during August 2021. The much larger 2022 daily-stream figure demonstrated that online fan behavior and annual listening habits were amplifying the song’s association with the month.

The figure describes a change in daily streaming activity, not a chart peak or a total number of plays. That distinction matters because “august” also has separate statistics for the Billboard Hot 100, Hot Rock & Alternative Songs, and Billboard Global 200.

Billboard likened the pattern to a seasonal streaming perennial, comparing the effect conceptually with songs that return every year during a specific holiday period. “august” differs because its calendar trigger is a month rather than a holiday.