Taylor Swift’s folklore spent eight weeks at number one on the US Billboard 200.
The album’s eight-week run made it the longest-charting number-one album in the United States during 2020. “august” benefited from the album’s enormous debut-week attention, when all 16 folklore tracks entered the Billboard Hot 100. The song itself was not the album’s number-one single, but it became one of its most enduring tracks through repeated seasonal listening.
folklore’s chart performance was especially notable because the album arrived without a conventional pre-release campaign. Swift announced it shortly before release, and the project’s intimate pandemic-era sound connected with listeners during a period when touring and normal music promotion were disrupted.
The album later won the Grammy Award for Album of the Year at the 63rd Annual Grammy Awards. That award and its chart run are separate achievements, but both show how folklore moved from an unexpected release to a major critical and commercial success. The eight-week figure refers specifically to the US Billboard 200 album chart.