Taylor Swift’s “august” remained on the Billboard Hot 100 for two consecutive weeks.
The song entered the chart after Folklore was released on July 24, 2020. It debuted at number 23 on the chart dated August 8, 2020, alongside the album’s other standard tracks. The large group of simultaneous debuts reflected the album’s strong opening-week streaming and sales performance.
Its Hot 100 run was brief at first, but the song later gained a distinctive seasonal life. Each August, listeners returned to it in large numbers, producing renewed attention that was not present in the original chart run.
A common mistake is to apply the song’s 20-week total on Billboard’s Hot Rock & Alternative Songs chart to the Hot 100. The song spent two weeks on the Hot 100 and 20 weeks on that genre chart, which measures a different category of performance.