How many stripes are in the Adidas logo?

The Adidas logo is built around three stripes.

The three-stripe mark is Adidas’s signature visual identity, appearing across shoes, clothing, packaging, and other products. The stripes can be arranged in different ways: as slanted bars forming the Performance logo, as the horizontal Trefoil-era design, or as three bands on footwear. Their arrangement changes, but the defining count remains three.

Adolf Dassler began using three stripes on Adidas shoes in 1949, the year he registered his new company. Adidas later acquired the trademarked stripe design from Finnish athletic footwear company Karhu Sports in 1952. The mark became so closely associated with the brand that Adidas was often described as “the three-stripe company.”

A common mix-up is counting the spaces between stripes rather than the stripes themselves. Another is assuming that the Trefoil or mountain-like logo represents a different number; those are distinct logo shapes that still incorporate the same three-stripe identity. The number three is therefore the canonical answer for this quiz question.