Within two days of the Model T’s release, 15,000 orders had been placed.
Ford introduced the Model T on October 1, 1908, and the immediate response showed that demand for an affordable, reliable automobile was far greater than many manufacturers expected. Dealers had accumulated the orders even before Ford’s factories could produce the cars.
The Model T was initially built at Ford’s Piquette Avenue Plant in Detroit. Its popularity soon exceeded that plant’s capacity, helping drive Ford’s move to the larger Highland Park facility and the development of more efficient assembly methods.
The 15,000 figure refers to orders, not cars already delivered or sold. That distinction matters because production and deliveries took place over time. The early demand also helped establish the Model T as a mass-market vehicle rather than a luxury product for wealthy motorists.