How does Wikipedia describe the recurring August popularity of Taylor Swift's “august”?

Wikipedia describes the recurring August popularity of Taylor Swift's “august” as seasonal success.

The phrase captures how the track returns to public attention around its namesake month each year. Fans commonly share the song in playlists, short videos, photo posts, and end-of-summer montages, giving an album track a predictable annual revival.

The pattern is tied to the song's subject matter as well as its title. “august” recalls a temporary summer romance, fading memories, and the feeling that a season is slipping away. Those themes make it especially suited to reflective posts as summer approaches its end.

“august” was never Folklore's lead single, and its recurring popularity is not the result of a formal annual release. Instead, the tradition developed through listener behavior, fan culture, and social-media circulation. That is why “seasonal success” is a better description than a conventional holiday hit or a one-time viral moment.