For which Mercedes-Benz model did Giorgio Armani design a special interior in 2003? The answer is the CLK.
The collaboration produced a fashion-influenced Mercedes-Benz CLK design car, combining Armani’s approach to materials and colour with Mercedes-Benz’s grand-touring coupe. The project was presented as a special design exercise rather than a normal mass-market trim level.
Armani’s contribution focused on the cabin, where luxury-fashion ideas were translated into upholstery, finishes and coordinated interior details. The partnership illustrates how carmakers increasingly worked with famous designers to create highly distinctive lifestyle products.
The model name can be confusing because Mercedes-Benz also sold other well-known lines such as the E-Class, SLK and S-Class. Here, CLK identifies the coupe and convertible family used for the Armani project. Mercedes-Benz later presented a limited CLK designo by Giorgio Armani based on the concept.