Clydesdale horses were originally used to sell which beer?

Clydesdale horses were originally used to promote and sell Budweiser beer.

The famous association began in 1933, when Anheuser-Busch used a team of Clydesdales to celebrate the repeal of Prohibition in the United States. The horses pulled a red, white, and gold beer wagon carrying Budweiser, turning a brewery tradition into a memorable national publicity campaign.

Clydesdales were a practical choice because they are large, powerful draft horses. The breed originated in Scotland’s Lanarkshire region and was historically used for heavy farm work, hauling coal, and transporting freight. Breweries also valued teams of draft horses for moving kegs and delivery wagons before motor vehicles became dominant.

The horses became one of Budweiser’s most recognizable symbols through parades, print advertising, and television commercials, including widely seen Super Bowl campaigns. They are not a separate beer variety or a breed created by Anheuser-Busch: “Budweiser Clydesdales” refers to the brewery’s promotional teams of Clydesdale horses. Other breweries used draft horses too, but Budweiser made the image especially famous.