Taylor Swift’s song “august” increased its daily U.S. streams by 277 percent in August 2022.
The jump is part of the song’s unusual seasonal pattern. Although “august” was released in July 2020, listeners repeatedly return to it during August, when the title and lyrics align with the calendar. Billboard described the track as a seasonal streaming perennial, comparing the pattern to the recurring popularity of a major holiday song.
The 2022 figure measures growth in daily U.S. streams during that month; it is not the song’s total number of streams and not a chart position. A separate figure reported for August 2021 was a 39 percent gain in U.S. streams, which is why those two percentages are often mixed up.
The trend helped elevate “august” beyond its original album-track status. Its yearly online revival became an anticipated part of the month for Swift’s audience.