Taylor Swift’s “august” streams in the United States rose by 39 percent in August 2021.
That increase is an early measurable example of the annual August trend surrounding the song. Although “august” was released in July 2020, listeners began returning to it each year as the calendar reached the month named in its title.
The track’s seasonal appeal is reinforced by lyrics about late summer, a brief romance, and memories that fade as the season ends. Fans commonly share the song, related images, and references on social media when August begins, helping turn a deep album cut into a recurring cultural event.
The 39 percent figure refers specifically to U.S. streams in August 2021. It should not be treated as the song’s global chart increase, its total lifetime growth, or a percentage for every later year.