As of August 2024, how many monthly active users does Tumblr have?

As of August 2024, Tumblr had 135 million monthly active users.

Monthly active users, or MAUs, are people who use a service during a given month. This is a user measure, not a count of posts, accounts, blogs, or daily visitors. It therefore cannot be directly compared with Tumblr’s much larger total of hosted blogs.

The 135-million estimate was reported in descriptions of Tumblr’s audience in 2024 and was also used in contemporary lists of major social platforms. It helped show that Tumblr remained a substantial global service despite years of ownership changes and debate about its future.

The number should be read with its date and measurement label attached. Monthly activity can rise or fall, and companies do not always publish identical methodologies for counting active users. “135 million” is the specific reported figure for the question’s August 2024 timeframe; 100 million, 150 million, and 200 million do not match that figure.