As of 2023, how many Barbie dolls have been sold worldwide?

As of 2023, more than one billion Barbie dolls had been sold worldwide.

Barbie debuted on March 9, 1959, at the American International Toy Fair in New York City. Mattel designed her as a fashion doll with an adult appearance, a bold departure from the baby dolls that dominated the market. Her first doll sold for $3, and the original clothing range included 22 outfits.

Barbie’s success grew through television advertising, frequent redesigns, careers, cultural variations and a large accessory business. Mattel has described Barbie as its largest and most profitable product line, with sales reaching more than a billion dolls across over 150 countries. Some older references give the figure as an estimate rather than a precise audited total, but “over one billion” is the standard accepted answer.

This figure refers to Barbie dolls, not every product carrying the Barbie name. It also should not be confused with the 2023 Barbie film, whose worldwide box office exceeded $1 billion.