Creators revisit August memories in the annual social-media trend using Taylor Swift’s “august.” TikTok described the format in 2021 as a nostalgic montage of favorite summer moments and other memories saved on people’s phones.
The trend works because the song’s late-summer setting and reflective mood fit videos made from personal photos and clips. Participants commonly use quick edits to romanticize holidays, friendships, trips, ordinary routines, or a relationship remembered from the season.
The song’s recurring August popularity is not the same as its original release date. Folklore arrived in July 2020, while the annual trend takes place during or near August. The phrase “August memories” describes the content creators revisit; it is not an official alternate title for Swift’s song.