Taylor Swift’s “august” gained 39 percent in US streams during August 2021.
That increase helped establish the song as a seasonal streaming perennial. Although “august” was released as an album track in 2020, listeners began returning to it every year as the calendar reached the month named in its title.
The rise was not a one-time event. In 2022, the song’s daily streams increased by 277 percent during its August resurgence, showing how strongly the annual listening pattern had developed.
The 39 percent figure refers specifically to the US streaming gain in August 2021. It should not be confused with the 277 percent increase in daily streams reported for 2022, or with the song’s positions on national and global charts.