Taylor Swift’s “august” gained 39 percent in U.S. streams during August 2021.
The increase illustrates how the song developed a recurring seasonal life after its 2020 release. Rather than relying on a new official single campaign, “august” benefited from listeners returning to its title, lyrics, and late-summer mood as the calendar reached the month named in the song.
The annual pattern became especially visible on streaming platforms and social media. TikTok users also used the song for videos looking back on summer memories, reinforcing the connection between the track and the transition from August toward autumn.
The 39 percent figure describes the U.S. streaming gain during August 2021. It should not be confused with the 277 percent rise reported for the song’s daily streams in August 2022, which measures a different year and a different comparison. These figures show a trend, not a new release date.