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Which 1998 anti-smoking campaign used graphic youth-focused messages to expose tobacco-industry practices?
Answer
Truth
What was the name of Volkswagen’s 1959 campaign that promoted the small Beetle with deliberately understated advertising?
Answer
Think Small
Which 1989 campaign made “Got Milk?” a defining slogan of California milk advertising?
Answer
Got Milk?
Which 1987 public-service campaign used the slogan “This Is Your Brain on Drugs” with a frying egg?
Answer
This Is Your Brain on Drugs
Which 1967 Clairol campaign asked women, “Does she or doesn’t she?” about hair coloring?
Answer
Does she or doesn’t she?
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Which 1987 public-service campaign used the slogan “This Is Your Brain on Drugs” with a frying egg?
Answer
This Is Your Brain on Drugs
Which 1967 Clairol campaign asked women, “Does she or doesn’t she?” about hair coloring?
Answer
Does she or doesn’t she?
Which 1973 L’Oréal slogan connected hair color with self-worth by saying, “Because I’m worth it”?
Answer
Because I’m worth it
What was the name of Dove’s 2004 campaign that challenged narrow portrayals of beauty?
Answer
Campaign for Real Beauty
Which 1984 campaign used the slogan “The Choice of a New Generation” to reposition Pepsi against Coca-Cola?
Answer
The Choice of a New Generation