Which advertising agency created McDonald’s fictional McDonaldland campaign?
Answer
Needham Harper Steers
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Which advertising agency created McDonald’s fictional McDonaldland campaign?
Answer
Needham Harper Steers
Which McDonald’s symbol was added to the logo in 1968, creating the familiar modern mark?
Answer
The wordmark
Which McDonald’s character was created as a talking police officer in early advertising?
Answer
Officer Big Mac
Which McDonald’s meal was introduced in 1979 with a toy and became a major children’s branding success?
Answer
Happy Meal
What was the name of McDonald’s first major family-focused promotional world, introduced in advertising in 1971?
Answer
McDonaldland
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Which McDonald’s character was created as a talking police officer in early advertising?
Answer
Officer Big Mac
Which 1970s McDonald's advertising slogan began “You deserve a break today”?
Answer
You Deserve a Break Today