Who was the wardrobe stylist for Taylor Swift’s The Life of a Showgirl artwork?

Joseph Cassell was the wardrobe stylist for Taylor Swift’s The Life of a Showgirl artwork.

Cassell has worked with Swift across major performances, public appearances, and editorial projects. His role on this album was to help translate the showgirl concept into clothing and accessories that would read clearly in photographs.

The album’s visual campaign emphasized rhinestones, glamour, stage-inspired silhouettes, and a palette associated with classic entertainment costumes. Those choices reinforced the title’s connection to theatrical performance rather than presenting the record as a plain studio-album release.

Cassell’s credit should not be confused with the costume designer associated with the rhinestone outfit recreated for the artwork. Wardrobe styling, costume design, photography, and packaging art direction are separate production roles.