Who was the rapper/model in Calvin Klein underwear ads in 1992?

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Who was the rapper/model in Calvin Klein underwear ads in 1992? The rapper/model was Mark Wahlberg.

Wahlberg appeared in Calvin Klein’s 1992 underwear campaign under his performing name, Marky Mark. The advertisements, photographed by Herb Ritts, presented him as a muscular, confident pop-culture figure and became some of the most recognizable fashion images of the decade.

The campaign helped move men’s underwear from an unseen basic toward a branded lifestyle product. Wahlberg’s celebrity, physique and music persona gave the advertisements a distinctly early-1990s edge. They also helped popularize boxer briefs, a hybrid garment combining features of traditional boxers and briefs.

The campaign is often remembered simply as a modeling job, but it was part of Calvin Klein’s broader strategy of using provocative imagery and famous personalities. Kate Moss was another important Calvin Klein figure during the same era, appearing in campaigns for jeans, underwear and fragrances, but she was not the rapper named in this question.

Source: Wikipedia · fact-checked Sept. 2026

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