Who was the costume designer for Barbie's outfits in the 2023 Barbie film?

Jacqueline Durran was the costume designer for Barbie's outfits in the 2023 Barbie film.

Durran created the film's extensive wardrobe, translating familiar Barbie aesthetics into costumes for a live-action story. The clothing draws on recognizable doll eras, coordinated color palettes, vintage references, and deliberately artificial proportions. The result made fashion a major part of the film's visual world rather than a background detail.

The production required many distinct looks for Barbie, Ken, and the residents of Barbieland. Durran's work also had to balance recognizable references to Barbie's history with costumes that could function for actors and support the film's changing settings and tone.

A common mix-up is crediting the film's production designer or its director for the costumes. Greta Gerwig directed the film, and Sarah Greenwood served as production designer, but Jacqueline Durran was responsible for costume design. Durran had previously won Academy Awards for costume work on Anna Karenina and Little Women.