Who was the CEO of Puma from 2013 to 2022?

Bjørn Gulden was CEO of Puma from 2013 to 2022.

The Norwegian executive took over at Puma in 2013, succeeding Franz Koch. During his tenure, Puma expanded its fashion and sports profile through partnerships with athletes, clubs, and celebrities, helping strengthen the brand’s position against larger rivals. Gulden left Puma at the end of 2022 to become Adidas CEO on January 1, 2023.

The other options belong to different parts of Puma’s leadership history. Jochen Zeitz led Puma before Gulden, serving as chairman and CEO during the company’s major international expansion. Arne Freundt succeeded Gulden as Puma CEO, while Herbert Hainer was primarily associated with Adidas, where he served as CEO before becoming Bayern Munich’s president.

A useful timeline is therefore Zeitz, then Gulden, then Freundt. The wording refers specifically to Gulden’s Puma tenure, not his later role at Adidas.