Who was Nintendo’s president when the company entered the video game industry in the 1970s?

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Hiroshi Yamauchi was Nintendo’s president when the company entered the video game industry in the 1970s.

Yamauchi became Nintendo’s third president in 1949 and led the company until 2002. During his tenure, Nintendo expanded beyond hanafuda cards and explored toys, arcade entertainment, electronic products, and home video games. The company’s first electronic home console, Color TV-Game 6, launched in 1977.

Yamauchi recruited and promoted key figures who shaped Nintendo’s later identity, including designer Shigeru Miyamoto and engineer Gunpei Yokoi. He also approved the development of the Family Computer, which became the basis for Nintendo’s worldwide console business.

Satoru Iwata succeeded Yamauchi as president in 2002, so he is a common wrong answer for later Nintendo history. Fusajiro Yamauchi was Nintendo’s founder in 1889, not the president who directed its 1970s move into video games.

Source: Wikipedia · fact-checked Sept. 2026

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