Who was Forbes’ highest-paid model in 2017?

Kendall Jenner was Forbes’ highest-paid model in 2017.

Forbes estimated Jenner’s 2017 earnings at $22 million, placing her ahead of Gisele Bündchen. Her income came from modeling contracts, television exposure, endorsements and commercial partnerships with major brands.

Jenner’s first place marked a change in the top of Forbes’ annual model earnings ranking. Bündchen had led the list for many years, but her reported income had declined as she reduced her runway work. Jenner’s large social-media following also made her especially valuable to advertisers seeking direct access to younger consumers.

Forbes’ model ranking concerns annual earnings rather than professional prestige or the number of runway appearances. It includes money from endorsements and related ventures, so it is not simply a count of fashion-editorial bookings. Jenner is also known as a member of the Kardashian–Jenner family, but Forbes’ calculation focused on her individual income.