Who is the goddess of love and fertility in Norse myth?

The goddess of love and fertility in Norse myth is Freyja.

Freyja is a Vanir goddess associated not only with love and fertility but also with beauty, sexuality, gold, war, and seiðr, a form of magic concerned with influence and foresight. She is the daughter of the sea god Njörðr and the twin sister of Freyr, another deity strongly connected with fertility and prosperity.

According to Norse tradition, Freyja owns the necklace Brísingamen, rides a chariot drawn by cats, and possesses a falcon-feather cloak that allows its wearer to assume a falcon’s form. Her husband, Óðr, is frequently absent, and myths describe her searching for him while weeping tears of red gold.

A common mix-up is Frigg, Odin’s wife, who is also a major Norse goddess and whose name is sometimes linked with love. Freyja has a distinctive role in the afterlife as ruler of Fólkvangr, where she receives half of those who die in battle; Odin receives the other half in Valhalla. Her name means “lady” or “mistress” in Old Norse.