Who has been the CEO of Rolex since 2015?

Jean-Frédéric Dufour has been the CEO of Rolex since 2015. Rolex appointed him to succeed Gian Riccardo Marini, and Dufour formally took over the company’s leadership in 2015.

Dufour was an established figure in Swiss watchmaking before joining Rolex. He had served as chief executive of Zenith, the LVMH-owned manufacture, and his move to Rolex was notable because the company had historically been led by figures closely associated with its own organization or long-standing watchmaking network. He became the sixth chief executive in Rolex’s history.

The date can cause confusion because Dufour’s appointment was announced in 2014, while the transition and confirmation of his role occurred in 2015. The question’s date refers to the beginning of his tenure, not the initial announcement. He followed Marini, who had led Rolex since 2011, and remains identified as Rolex’s CEO in company and industry materials.