Who handled packaging art direction for Taylor Swift’s The Life of a Showgirl?

Joshua Sage Newman and Bethany Newman handled packaging art direction for Taylor Swift’s The Life of a Showgirl.

The album credits list both Joshua Sage Newman and Bethany Newman for packaging art direction. Their role concerned the visual organization and creative direction of the album package, rather than the photography, wardrobe, or graphic design alone.

The credits separate several visual jobs. Mert and Marcus created the photography, Joseph Cassell served as wardrobe stylist, and Parker Foote and Grace Goga were credited with packaging design. These contributors therefore had distinct responsibilities within the album’s visual campaign.

Packaging art direction is especially important for a heavily visual pop release because it connects the cover image, typography, physical editions, and supporting printed materials. The credit should not be shortened to either Newman alone, because the album lists Joshua Sage Newman and Bethany Newman together.