Who founded the music-streaming company Pandora with Will Glaser and Jon Kraft?

Tim Westergren founded the music-streaming company Pandora with Will Glaser and Jon Kraft.

Pandora began as Savage Beast Technologies in 2000 and developed the Music Genome Project, a system that analyzed songs through many musical characteristics. The company later became Pandora Media and launched its internet-radio service, allowing listeners to receive stations built around artists or songs rather than selecting every track individually.

Tim Westergren was a musician and entrepreneur who became one of Pandora’s most recognizable public figures. Will Glaser and Jon Kraft were also co-founders. The service’s early identity centered on music recommendation, with human musicologists assigning attributes that helped create personalized stations.

Pandora is sometimes mistaken for a conventional on-demand streaming catalog. Its traditional radio-style service selected tracks according to station rules, licensing agreements, and listener feedback. The company was acquired by Sirius XM in 2019, although Pandora continued as a branded music service within the larger audio business.