Diana Vreeland edited American Vogue from 1963 to 1971 and introduced a more unconventional visual style.
Vreeland joined Vogue after serving as fashion editor at Harper’s Bazaar. As editor-in-chief, she emphasized imagination, theatrical photography, strong color, and unusual locations. Her approach helped move fashion publishing beyond straightforward descriptions of clothing.
Her tenure featured influential photographers and models, including Richard Avedon and Twiggy. Vreeland was also known for memorable, highly imaginative editorial direction that treated fashion as part of culture, fantasy, and lifestyle.
Vreeland left Vogue in 1971 and later became a consultant to the Costume Institute at the Metropolitan Museum of Art. Readers sometimes confuse her with Anna Wintour, who became editor-in-chief much later, or with Grace Coddington, who served as a creative director. Vreeland’s Vogue years are especially associated with the magazine’s dramatic 1960s visual identity.