Who designed the FedEx wordmark, including its famous hidden arrow?

Lindon Leader designed the FedEx wordmark, including its famous hidden arrow.

Leader created the current wordmark in 1994 while working at Landor Associates. The arrow appears in the negative space between the capital E and lowercase x, giving the logo a visual suggestion of speed, direction, and delivery.

The wordmark uses contrasting purple and orange in its best-known version, although FedEx has used different colors for several divisions. The arrow is not a separate drawn symbol; it is formed by the letter shapes and the space between them.

People often attribute the logo to Paul Rand because Rand designed the earlier Federal Express wordmark. That earlier work and Leader’s later FedEx redesign are separate projects, making Lindon Leader the specific answer for the hidden-arrow logo.