Who designed the Barbie doll costumes for the 2023 film Barbie?

Jacqueline Durran designed the Barbie doll costumes for the 2023 film Barbie.

Jacqueline Durran served as the costume designer for Greta Gerwig’s Barbie. Her work helped create the film’s carefully coordinated wardrobe, which draws on recognizable Barbie eras while adapting them for live-action characters and a constructed fantasy world.

The costumes reference many parts of Barbie fashion history, including bright swimwear, coordinated separates, western looks, roller-skating outfits, and formal clothing. That range is why the film’s wardrobe is often discussed as a visual history of Barbie rather than as a single period style.

Durran’s role is sometimes confused with the film’s production design, hair and makeup, or costume work from other fashion films. The question asks specifically about costume design, for which Durran received the credited role. Her approach combined historical references with the practical needs of a large-scale movie production.