Who designed Rita Hayworth’s red gown in the 1946 film Gilda?

Jean Louis designed Rita Hayworth’s red gown in the 1946 film Gilda.

Hayworth wore the satin gown as Gilda in the Columbia Pictures film Gilda. The dress appears during the character’s famous nightclub performance of “Put the Blame on Mame,” helping establish the film’s glamorous visual identity.

Jean Louis was a French-born costume designer who became known for his work in Hollywood. He designed many of Hayworth’s costumes and collaborated with her on the polished, sophisticated image associated with her screen persona.

The gown is sometimes confused with Marilyn Monroe’s later white dress from The Seven Year Itch, which was designed by William Travilla. Both are iconic screen costumes, but they belong to different actresses, films and designers.