Who created the Coca-Cola script logo used in the company’s early advertising?

Frank M. Robinson created the Coca-Cola script logo used in the company’s early advertising.

Robinson was John Stith Pemberton’s bookkeeper and business partner. He suggested the name Coca-Cola and wrote the words in the flowing Spencerian script that became the drink’s best-known visual symbol.

The lettering appeared in early advertisements and helped establish a recognizable identity when Coca-Cola was still mainly sold at soda fountains. Robinson’s role was broader than handwriting: he contributed to naming, packaging, and promotion during the company’s formative period.

Alexander Samuelson is often associated with the later contour bottle design, not the original script logo. Pemberton formulated the beverage, while Robinson supplied the name and distinctive written presentation.