Who appeared in Levi's 1985 'Laundrette' television commercial?

The story behind the answer

Nick Kamen appeared in Levi's 1985 'Laundrette' television commercial.

The advertisement showed Kamen entering a laundromat and removing his jeans before washing them, presenting Levi's denim as something that could be stripped back to its essential character. The cinematic commercial became one of the decade's best-known fashion advertisements in Britain.

Its soundtrack was Marvin Gaye's recording of 'I Heard It Through the Grapevine,' which helped revive interest in that song. Kamen's appearance also launched a successful pop career, including the 1987 single 'Each Time You Break My Heart.'

A common mix-up is to credit the commercial's fame to the song's original performers or to a later Levi's campaign. The 1985 advertisement specifically featured British model and singer Nick Kamen.

Source: Wikipedia · fact-checked Sept. 2026

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