Which Vogue edition became the first Scandinavian edition when it launched in 2021?

Vogue Scandinavia became the first Scandinavian edition of Vogue when it launched in 2021.

The edition covers Denmark, Finland, Iceland, Norway, and Sweden, bringing several Nordic markets together rather than creating separate national magazines. Its editorial focus includes fashion, beauty, culture, sustainability, and the region’s distinctive relationship with design and the natural environment.

Swedish journalist Martina Bonnier became the magazine’s founding editor-in-chief. The title launched as a digital-first publication and also produced print issues, reflecting the changing way international magazine brands reach readers.

The name can cause confusion because Scandinavia is sometimes used narrowly for Denmark, Norway, and Sweden, while the magazine’s stated region also includes Finland and Iceland. Vogue Scandinavia uses the broader Nordic grouping in its coverage and audience strategy.