Which U.S. state is Harley-Davidson headquartered in?

Harley-Davidson is headquartered in Wisconsin, the state where the company began and developed its industrial identity.

The company’s roots are in Milwaukee, Wisconsin, where William S. Harley and the Davidson brothers built their first motorcycles. Milwaukee remained central to Harley-Davidson’s history even as manufacturing, sales, and corporate operations expanded across the United States and internationally.

Wisconsin is sometimes confused with neighboring states that also have important American automotive and motorcycle histories, particularly Michigan and Illinois. Harley-Davidson’s connection is specifically to Milwaukee, whose name appears throughout the company’s museum, factory, archives, and brand history.

The headquarters fact is different from the location of every Harley-Davidson manufacturing facility. Over time, the company has operated plants in several states and countries. Its corporate headquarters, however, has remained associated with Milwaukee, making Wisconsin the most specific state-level answer.